TELL US ABOUT... a sumptuous pastel suite inspired by bridal gowns by Jenna Tranmer, Canada
Tell us about yourself quickly please….
My name is Jenna Tranmer and I am the owner & designer behind Letterland Studio – a Canadian design studio offering timeless, romantic fine art stationery for the modern wedding. Specializing in digital printing on handmade paper, I draw inspiration from my favourite artists of the 18th and 19th centuries to create bespoke, heirloom wedding paper celebrating all love, all around the world.
How did this particular design come to be?
This design was created for a bridal fashion editorial showcasing Vera Wang and Berta Privée gowns, photographed by the incredibly talented Stephanie Mason. In collaboration with Lauren Sinclair, the vision Stephanie had for the shoot was to elevate the traditional destination wedding by showcasing a luxury, international wedding weekend.
What was the mood you wanted to evoke?
With a focus on fine details, I wanted to create stationery that would evoke the same luxury couture aesthetic as the exquisite bridal gowns being showcased. The delicate, fluffy handmade paper combined with luxe embellishments, such as hand dyed silk ribbon and gold wax seals, pays homage to the intentional design of the gowns – juxtaposing elevated, meaningful details with soft organic texture.
Why did you choose these particular colours and colour combinations? What did you want to express with that?
Knowing that I wanted to evoke a feeling of vintage romance, I chose the delicate pastel shades of Sage and Wheat to complement the subtle tones of the peonies carried throughout the suite - a painting by 19th century still life artist Charles Ethan Porter.
Why did you choose these particular formats and combination of formats? Which effect did you want to achieve?
I chose to use multiple different paper formats for layers of dreamy, organic texture. Layering smaller formats on top of larger pieces adds visual interest to the stationery by combining different shapes, colours, and textures to create pieces that are individually unique, but cohesive.
Are there any particular style elements that you want to talk about? Things that are typical for your designs? Or also: totally unusual in your designs?
Stationery from Letterland Studio features a combination of intentional design and meaningful, unique details. Each piece is rich with contrast, often combining smooth, cut edge cardstock with deckled edge handmade paper, or pairing romantic modern calligraphy with the formality of a traditional serif font – I love mixing modern design principles with traditional etiquette.
Profile photo: Sophie Fortier of Blush Boss Co.
Stationery photos: Stephanie Mason Photography and Co.
All styled shoot contributors:
Photography: Stephanie Mason & Co. (@stephaniemasonandco)
Photography Assistant: Teah Lizée (@smandco_associate)
Boutique: Fairy Dreams Bridal Boutique (@fairydreams.bridal)
Florals: Pollen Nation Floral Studio (@wearepollennation)
Hair: Showpony Hair & Beauty (@showponyhair)
Makeup: One Fine Beauty (@onefinebeauty)
Shoes: Bella Belle Shoes (@bellabelleshoes)
Stylist: Sinclair & Co. Design (@sinclairandcodesign)
Stationery: Letterland Studio (@letterlandstudio)
Models: AMTI: Ottawa (@angiesmodels)
Rings: Stor By Margot (@storbymargot)
Studio: MDRN Studio (@mdrnstudiorental)
Photo Booth: MDRN Photo Booth Co. (@mdrnphotoboothco)
Phone: Gush Line Phone (@gushlinephone)
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