COLOUR STORIES - How a shade comes to life: Wheat

It's no longer a secret that pink tones are not my favourites. I’ve always wanted to create a palette of timeless, contemporary and neutral tones that don’t evoke anything “kitschy”. So why am I telling you this? Well, when we go back way back into its ancestry, Wheat was born out of Pink. Let me recount its history quickly.

A Neutral born out of a Pink

The origin of Wheat lies in the colour Pale Blush, which was originally our most pink “Non-Pink”. A while ago I was looking to make Pale Blush less Pink in order to create a colour that was on the very edge of the Pink family. So I took our old Pale Blush mix and subtracted most of the red parts. In the experimentation process, I realized the very popular Pale Blush shouldn’t move too far away from Pink. That’s how the idea for Wheat was born: a Beige, as a direct alternative to White.

We took it into our repertoire as a Custom Colour in 2021 and it immediately conquered all paper lovers' hearts.

Perfect light warm base for many projects

As I’ve said, with this colour it was important to me that it really didn't have a pink undertone, which took quite some time to develop. So for a while it was still similar to Pale Blush. After much experimentation, I landed at a neutral, earthy, light Beige which in my eyes is the perfect light, warm base for many projects. It’s less classic than our White but still bright and neutral enough to host even more elegant designs.

Fun fact: The final Wheat was ultimately inspired by a wall colour I painted in my house and subsequently also in the workshop. I was delighted to see how you, our lovely customers, made Wheat your own and used it to embody your designs so flawlessly. Here is a project I really love, designed by Laura Elizabeth Patrick, printed by me on Wheat with ink in Sage. 

Claudia’s personal design recommendations

Possible combinations:
  • Wheat/White – very classic
  • Wheat/Sage – all natural tones
  • Wheat/Pale Blush – quite bold because they have a similar vibe but that’s what makes the combination so intriguing
Fonts I would recommend with Wheat:

Both of them are modern with a little vintage flair, just like Wheat.

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