Like in each creative workshop, developing a product can be a long, sometimes tedious process. At Eliv Rosenkranz one of our biggest challenges was our colours. In the beginning we specialised in neutrals only, then we wanted a few deeper and more colourful shades in our repertoire too. Finding the right pigments, the right moods, spotting trends while creating a timeless product - our founder and creative director Claudia talks about all of these aspects in our new series: COLOUR STORIES - How a shade comes to life.
Developing Pale Blush
Pale Blush has been around since our beginnings, but has changed quite a few times over the last few years.
A powdered soft Pink
I started with powder pigments. When dry, the colour was perfect, but as soon as it was processed it was a soft pink shade. Although I’m not a fan of pink, I made my peace with it because that colour was very popular.
But then this kind of pigments was discontinued shortly after and I had to find a solution.
Colour mixing and lots of experiments
That’s when colour mixing and experimentation began. Back then, I had no idea what I was getting myself into in the years to come. With the new pigment pastes I used, I worked mainly with a red shade, so the soft pink shade became a much bolder pink. At that time my colour mixing skills were far from perfect, so I had no choice but to include the pink shade in our collection. I never saw it as an "Eliv Rosenkranz colour" though. Delphine of Silent Word Studio made me realise that this shade can also be interpreted in a modern way with this project. I love the result!
It wasn't until weeks later that we got closer to the original soft pink shade again, but we still kept revising the tone.
A perfect Pale Blush – and a new name
In 2020 I found our perfect Pale Blush and it became the bestselling colour after White. We also changed its name from Blush to Pale Blush because we wanted to avoid the generalisation of “there’s only one ‘skin colour’” (Blush from “blushing”) that came with the trendy name Blush.
After another pigment change in 2021 the colour didn't change much. I had refined my colour mixing skills and the process took a while but was much more scientific and straight forward.
One of my personal favourites – and yours, our clients’
It is still one of the most important colours and by now also one of my favourites.
With this shade, it was important to me from the beginning that doesn’t become too rosy and pinkish. Maybe it's better described as a beige with a pink undertone. Now, the colour gives me a spring freshness without being too kitschy or too classically playful (still not the Eliv Rosenkranz style).
I see this colour with modern projects, but also wanted to create it in a way that it could also be used for romantic mood boards and projects.